Privacy Policy

Privacy Policy

Last Update: Nov 2024

INFO Metric Privacy Policy

INFO Metric (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988.

Please read this Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Information We Collect

We collect the following types of personal information to provide our products and services effectively:

Technical Information: Device information, location data, and log files (e.g., server logs, session data).

Contact Information: Name, email address, phone number, and other details provided during communications.

Account Information: Username, password, and billing details (if applicable).

Usage Data: Information about how you use our website or services, such as IP addresses, browser type, operating system, and usage patterns.

2. How We Collect Your Information

We collect personal information in the following ways:

From third-party service providers or business partners, where you have consented to such sharing.

Directly from you when you provide it to us through forms, emails, phone calls, or other direct interactions.

Automatically as you interact with our website, through cookies and similar tracking technologies (please see our Cookie Policy).

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

  • To provide, manage, and improve our services.
  • To communicate with you about your account or our services.
  • To personalize and enhance your user experience.
  • To analyze trends, track usage, and improve our website and services.
  • To comply with legal obligations, resolve disputes, and enforce our agreements.
4. Disclosure of Your Information

We may disclose your personal information in the following circumstances:

Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction.

To third-party service providers: We may share your information with trusted partners who assist us in delivering our services, such as IT providers, payment processors, and marketing agencies.

For legal purposes: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government investigation).

5. Security of Your Information

We take reasonable steps to protect your personal information from misuse, loss, unauthorized access, or disclosure. This includes using secure servers, encryption, and regular security reviews.

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When your information is no longer required, we will securely dispose of it.

7. Your Rights and Choices

Under the Privacy Act 1988 (Cth), you have the following rights regarding your personal information:

  • Access: You can request access to the personal information we hold about you.
  • Correction: You can request that we correct any inaccuracies in the personal information we hold.
  • Deletion: In certain circumstances, you may request the deletion of your personal information, subject to any legal or regulatory requirements.
  • Opt-Out: You can opt out of receiving marketing communications from us by following the unsubscribe link in any marketing email or contacting us directly.

To exercise any of these rights, please contact us at the details below.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your user experience and analyze how our website is used. Cookies are small data files stored on your device that help us remember your preferences and understand how you use our site.

You can control cookie settings through your web browser, but please note that disabling cookies may impact your experience on our website.

For more information, please see our Cookie Policy.

9. International Transfers of Personal Information

If you are located outside Australia, your personal information may be transferred to, and stored in, countries where we or our service providers have operations. In such cases, we will take reasonable steps to ensure that your personal information is treated securely and in accordance with Australian privacy laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on our website, and we will update the “Last Updated” date at the top of this page. Please review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

This Privacy Policy applies to INFO Metric and its affiliated entities and service providers. By using our services, you agree to the terms of this Privacy Policy.